Soundsystem culture in Aotearoa runs deep.
The term sound system is used liberally these days – usually in the context of a PA system, however in this context, we are referring to the term in its purest form – a group of disc jockeys, engineers and MCs playing reggae music on a large stack of hand made speakers. The system is visually imposing as well as tuned to be extremely bass heavy while maintaining clarity in the sound. This trend originated in Jamaica in the 1940s and is now a niche cultueral phenomenon exported across the globe wherever the roots of Jamaican culture and its subgenres can be felt.
Soundsystems of course trace their roots back to the above but aren’t strictly reggae, for the most part that is what generally can be heard on these amazing rigs in Aotearoa but you can expect to find all offshoots of the dubwise genre that traces originals back to reggae, such as dub, dubstep and even drum and bass.